At FitFuel Tech Solutions, we don’t just deliver solutions — we deliver outcomes. From new product launches to brand turnarounds and consumer engagement programs, here are some real stories of how we’ve powered success for our partners.

Case Studies

Real Impact, Proven Results

Brand Challenge: Create a differentiated product line that improves compliance and ease of use.

Our Solution: Developed 8 tongue-strip products ranging from daily vitamins to sleep-support melatonin, transforming dosage convenience and user adherence

Our Impact: Innovative portfolio of 8 tongue strip products that redefined consumer experience and strengthened the brand’s wellness positioning

Case Study 1 : Swiss Heritage Brand

Case Study 3 : Global Brand Relaunch in India

Brand Challenge: A top pharma company wanted to expand into wellness with a powder-based supplement line.

Our Solution: Curated a 5-product portfolio with trending ingredients, tailored flavors, credible claims, and special variants for seniors and diabetics.

Our Impact: Successful entry into wellness with a consumer-relevant, future-ready portfolio.

Case Study 2 : Leading Indian Pharma enters Wellness

Brand Challenge: An established global brand struggled to gain traction in India post-launch

Our Solution: Restructured its portfolio with clear segmentation and differentiation strategies.

Our Impact: Achieved double-digit QoQ growth, reviving the brand’s presence and performance

Case Study 4 : D2C Darling Goes Retail

Brand Challenge: A high-performing D2C brand failed to attract attention in offline retail.

Our Solution: Designed a consumer awareness campaign targeting corporate women with sampling, coupons, and trial-to-sale conversions

Our Impact: Sales momentum from week one of activation, sustaining growth in retail

Case Study 5 : Claims-Led Differentiation for Launch Success

Brand Challenge: A brand needed stronger science backed claims to stand apart from 8 other category players

Our Solution: Enhanced formulations with evidence-backed ingredients and regulatory documentation

Our Impact: Launched successfully with credible, differentiated positioning

Case Study 6 : Leadership in Dispersible Wellness Formats

Brand Challenge: A brand aspired to be the undisputed leader in dispersible formats

Our Solution: Curated a complete product line leveraging our innovation ecosystem

Our Impact: Strong adoption and visibility across both eCommerce and retail stores

Case Study 7 : Advocacy Through Profession

Brand Challenge: An Indian brand wanted to increase adoption among healthcare professionals

Our Solution: Activated our KOL network with clinical use cases and applications socialized through formal networks

Our Impact: Steady recommendation led growth through professional advocacy and trust-building.